A comparison of segment retention criteria for finite mixture logit models

Journal of Marketing Research

Volumn 40, Issue 2, 2003, Pages 235-243

  Andrews, Rick L ^a   Currim, Imran S ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0011611162     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.2.235.19225     Document Type: Article

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