Combinatorial optimization approaches to constrained market segmentation: An application to industrial market segmentation

Marketing Letters

Volumn 9, Issue 2, 1998, Pages 115-134

  Desarbo, Wayne S ^a   Grisaffe, Douglas ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Walker Information   (United States)

Author keywords

Combinatorial optimization; Constrained classification; Customer satisfaction; Industrial marketing; Market segmentation

Indexed keywords

EID: 0038551246     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007997714444     Document Type: Article

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