Services dominated by maximal versus minimal-self contexts: Verbal versus visual cues in services advertising

Journal of Current Issues and Research in Advertising

Volumn 28, Issue 2, 2006, Pages 65-76

  Spears, Nancy ^a   Paswan, Audhesh K ^a   Kahla, Marlene ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957884279     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2006.10505199     Document Type: Article

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