Identifying, segmenting and profiling online communicators in an internet music context

International Journal of Internet Marketing and Advertising

Volumn 6, Issue 1, 2010, Pages 41-64

  Walsh, Gianfranco ^a   Mitchell, Vincent Wayne ^b  

^a University of Koblenz   (Germany)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Electronic word of mouth; Internet; Market Mavens; Music industry; Segmentation; Survey

Indexed keywords

EID: 77957027288     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2010.030432     Document Type: Article

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