Performance monitoring of CRM initiatives

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2007, Pages

  Grabner Kraeuter, Sonja ^a   Moedritscher, Gernot ^a   Waiguny, Martin ^a   Mussnig, Werner ^a  

^a UNIVERSITY OF KLAGENFURT   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; COMPETITIVE INTELLIGENCE; COST EFFECTIVENESS; SYSTEMS ANALYSIS;

BUSINESS PERFORMANCE; PERFORMANCE MONITORING;

STRATEGIC PLANNING;

EID: 39749086547     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2007.433     Document Type: Conference Paper

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