Where are the benefits in CRM technology investment?

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn 6, Issue , 2006, Pages

  Coltman, Timothy R ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL LIMITS; CRM TECHNOLOGY; RESOURCE-BASED VIEWS;

CUSTOMER SATISFACTION; INFORMATION TECHNOLOGY; INVESTMENTS; PROJECT MANAGEMENT; RESOURCE ALLOCATION; SYSTEMS ANALYSIS;

INDUSTRIAL MANAGEMENT;

EID: 33749614572     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2006.535     Document Type: Conference Paper

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