Transforming strategic goals of CRM into process goals and activities

Business Process Management Journal

Volumn 11, Issue 6, 2005, Pages 709-723

  Heinrich, Bernd ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

Banking; Customer relations; Process planning

Indexed keywords

EID: 27844508570     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637150510630873     Document Type: Article

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