The intention to click on sponsored ads-A study of the role of prior knowledge and of consumer profile

Journal of Retailing and Consumer Services

Volumn 17, Issue 6, 2010, Pages 457-463

  Gauzente, Claire ^a  

^a UNIVERSITÉ D'ANGERS   (France)

Author keywords

Click intention; Internet search; Moderating effect; Prior knowledge; Sponsored ads

Indexed keywords

ACTIVITY PATTERN; ADVERTISING; INTERNET; WORLD WIDE WEB;

EID: 77956878455     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.06.002     Document Type: Article

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