How attitude toward the web site influences consumer brand choice and confidence while shopping online

Journal of Computer-Mediated Communication

Volumn 9, Issue 2, 2004, Pages

  Lee, Byung Kwan ^a   Hong, Ji Young ^a   Lee, Wei Na ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER ELECTRONICS; DATA ACQUISITION; DATA REDUCTION; ELECTRONIC COMMERCE; INFORMATION SCIENCE; REGRESSION ANALYSIS; WEBSITES;

MEAN DIFFERENCE; PRODUCT KNOWLEDGE; SAMPLE SIZE; STANDARD DEVIATION;

ONLINE SYSTEMS;

EID: 2942748260     PISSN: 10836101     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2004.tb00282.x     Document Type: Article

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