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Volumn 57, Issue 4, 2006, Pages 448-461

How much of it is real? Analysis of paid placement in web search engine results

Author keywords

[No Author keywords available]

Indexed keywords

EDITORIAL DATABASE; SEARCH TOOLS;

EID: 33645001806     PISSN: 15322882     EISSN: 15322890     Source Type: Journal    
DOI: 10.1002/asi.20318     Document Type: Article
Times cited : (32)

References (19)
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  • 3
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  • 4
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    • Of course it's true; i saw it on the Internet
    • Graham, L., & Metaxas, P. (2003). Of course it's true; I saw it on the Internet. Communications of the ACM, 46(5), 70-75.
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    • Graham, L.1    Metaxas, P.2
  • 6
    • 0034338025 scopus 로고    scopus 로고
    • Shaping the Web: Why the politics of search engines matters
    • Introna, L.D., & Nissenbaum, H. (2000). Shaping the Web: Why the politics of search engines matters. The Information Society, 16(3), 169-185.
    • (2000) The Information Society , vol.16 , Issue.3 , pp. 169-185
    • Introna, L.D.1    Nissenbaum, H.2
  • 7
    • 34248534308 scopus 로고    scopus 로고
    • False oracles: Consumer reaction to learning the truth about how search engines work
    • Retrieved January 30, 2003
    • Marable, L. (2003). False oracles: Consumer reaction to learning the truth about how search engines work. Consumer WebWatch Research. Retrieved January 30, 2003, from http://www.consumerwebwatch.org/news/searchengines/ ContextReport.pdf
    • (2003) Consumer WebWatch Research
    • Marable, L.1
  • 11
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    • Search and ye shall find
    • Phillips, T. (2001). Search and ye shall find. Director, 55(2), 116-117.
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    • Phillips, T.1
  • 12
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    • End user searching on the Internet: An analysis of term pair topics submitted to the Excite search engine
    • Ross, N., & Wolfram, D. (2000). End user searching on the Internet: An analysis of term pair topics submitted to the Excite search engine. Journal of the American Society for Information Science, 51(10), 949-958.
    • (2000) Journal of the American Society for Information Science , vol.51 , Issue.10 , pp. 949-958
    • Ross, N.1    Wolfram, D.2
  • 13
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    • The big four meta search engines
    • Retrieved September 17, 2002
    • Sherman, C. (2002). The big four meta search engines. SearchEngineWatch. Retrieved September 17, 2002, from http://searchenginewatch.com/searchday/ article.php/2160781
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    • Sherman, C.1
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    • Sullivan, D. (2001). Meta search or meta ads? SearchEngine Watch. Retrieved November 22, 2004, from http://www.searchenginewatch.com/sereport/ article.php/2163821
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  • 17
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    • Nielsen Netratings search engine ratings
    • Retrieved February 25, 2003
    • Sullivan, D. (2003). Nielsen Netratings search engine ratings. SearchEngineWatch. Retrieved February 25, 2003, from http://www. searchenginewatch.com/reports/article.php/2156451
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    • Sullivan, D.1
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    • Searching for disclosure: How search engines alert consumers to the presence of advertising in search results
    • (November 8). Retrieved November 23, 2004
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    • Wouters, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.