Is internet advertising ready for prime time?

Journal of Advertising Research

Volumn 38, Issue 3, 1998, Pages 7-18

  Drèze, Xavier ^a   Zufryden, Fred ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

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[No Author keywords available]

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EID: 0013264696     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (18)

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