Factors relating to the decision to click on a sponsored link

Decision Support Systems

Volumn 44, Issue 1, 2007, Pages 46-59

  Jansen, Bernard J ^a   Brown, Anna ^b   Resnick, Marc ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Online advertising; Sponsored links; Sponsored results; Sponsored search; Web search engines; Web searching

Indexed keywords

MATHEMATICAL MODELS; ONLINE SEARCHING; SEARCH ENGINES; WORLD WIDE WEB;

ONLINE ADVERTISING; SPONSORED LINKS; SPONSORED RESULTS; SPONSORED SEARCH; WEB SEARCHING;

ELECTRONIC COMMERCE;

EID: 34548495597     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2007.02.009     Document Type: Article

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