메뉴 건너뛰기




Volumn 4, Issue 4, 2008, Pages 26-42

The driving forces of customer loyalty: A study of internet service providers in Hong Kong

Author keywords

Corporate image; Customer loyalty; Customer satisfaction; Service quality

Indexed keywords


EID: 49249123379     PISSN: 15481131     EISSN: 1548114X     Source Type: Journal    
DOI: 10.4018/jebr.2008100103     Document Type: Article
Times cited : (41)

References (79)
  • 1
    • 85032070495 scopus 로고    scopus 로고
    • Customer retention management: A reflection of theory and practice
    • Ahmad, R., & Buttle, F. (2002). Customer retention management: A reflection of theory and practice. Marketing Intelligence and Planning, 20(3), 149-161.
    • (2002) Marketing Intelligence and Planning , vol.20 , Issue.3 , pp. 149-161
    • Ahmad, R.1    Buttle, F.2
  • 2
    • 33646391331 scopus 로고
    • Attitude-behavior relations: A theoretical analysis and review of empirical research
    • Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin, 84(5), 888-918.
    • (1977) Psychological Bulletin , vol.84 , Issue.5 , pp. 888-918
    • Ajzen, I.1    Fishbein, M.2
  • 3
    • 0000761228 scopus 로고
    • Some methods for respecifying measurement models to obtain unidimensional construct measurement
    • Anderson, J. C., & Gerbing, D. W. (1982). Some methods for respecifying measurement models to obtain unidimensional construct measurement. Journal of Marketing Research, 19, 453-460.
    • (1982) Journal of Marketing Research , vol.19 , pp. 453-460
    • Anderson, J.C.1    Gerbing, D.W.2
  • 4
    • 0002318663 scopus 로고    scopus 로고
    • The effect of corporate image in the formation of customer loyalty
    • Andreassen, T. W., & Lindestad, B. (1998). The effect of corporate image in the formation of customer loyalty. Journal of Service Research, 1(1), 82-92.
    • (1998) Journal of Service Research , vol.1 , Issue.1 , pp. 82-92
    • Andreassen, T.W.1    Lindestad, B.2
  • 7
    • 0012492406 scopus 로고    scopus 로고
    • Brand loyalty: The link between attitude and behavior
    • Baldinger, A. L., & Rubinson, J. (1996). Brand loyalty: The link between attitude and behavior.Journal of Advertising Research, 36(6), 22-34.
    • (1996) Journal of Advertising Research , vol.36 , Issue.6 , pp. 22-34
    • Baldinger, A.L.1    Rubinson, J.2
  • 8
    • 0026410890 scopus 로고
    • A framework for marketing image management
    • Barich, H., & Kotler, P. (1991). A framework for marketing image management. Sloan Management Review, 32(2), 94-104.
    • (1991) Sloan Management Review , vol.32 , Issue.2 , pp. 94-104
    • Barich, H.1    Kotler, P.2
  • 9
    • 0002335592 scopus 로고
    • Selected determinants of consumer satisfaction and complaint reports
    • Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports. Journal of Marketing Research, 20, 21-28.
    • (1983) Journal of Marketing Research , vol.20 , pp. 21-28
    • Bearden, W.O.1    Teel, J.E.2
  • 10
    • 85036908594 scopus 로고    scopus 로고
    • Berne, C. (1997). Modelizacion de la Poscompra: Satisfaccion y Lealtad. In J. M. Mugica Grijalva & S. Ruiz de Maya (Eds), El Comportamiento del Consumidor, Cap. 5, Ariel Economia, Barcelona, 163-180.
    • Berne, C. (1997). Modelizacion de la Poscompra: Satisfaccion y Lealtad. In J. M. Mugica Grijalva & S. Ruiz de Maya (Eds), El Comportamiento del Consumidor, Cap. 5, Ariel Economia, Barcelona, 163-180.
  • 11
    • 0001926055 scopus 로고
    • Servicescapes: The impact of physical surroundings on customers and employees
    • Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71.
    • (1992) Journal of Marketing , vol.56 , Issue.2 , pp. 57-71
    • Bitner, M.J.1
  • 12
    • 84893408667 scopus 로고
    • Brand loyalty and brand satisfaction: The case of buying audio cassettes anew in the Netherlands
    • Barcelona, Spain
    • Bloemer, J. M., & Kasper, H. (1993). Brand loyalty and brand satisfaction: The case of buying audio cassettes anew in the Netherlands. In Proceedings of the 22nd European Academy Conference, Barcelona, Spain.
    • (1993) Proceedings of the 22nd European Academy Conference
    • Bloemer, J.M.1    Kasper, H.2
  • 13
    • 0001202037 scopus 로고
    • The complex relationship between consumer satisfaction and brand loyalty
    • Bloemer, J. M., & Kasper, H. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16(2), 311-329.
    • (1995) Journal of Economic Psychology , vol.16 , Issue.2 , pp. 311-329
    • Bloemer, J.M.1    Kasper, H.2
  • 14
    • 0039295694 scopus 로고
    • The importance of customer satisfaction in explaining brand and dealer loyalty
    • Bloemer, J. M., & Lemmink, J. G. (1992). The importance of customer satisfaction in explaining brand and dealer loyalty. Journal of Marketing Management, 8(4), 351-364.
    • (1992) Journal of Marketing Management , vol.8 , Issue.4 , pp. 351-364
    • Bloemer, J.M.1    Lemmink, J.G.2
  • 16
    • 23044520418 scopus 로고    scopus 로고
    • Implications of loyalty program membership and service experiences for customer retention and value
    • Bolton, R. N., Kannan, P. K., & Bramlett, M. D. (2000). Implications of loyalty program membership and service experiences for customer retention and value. Journal of Academy of Marketing Science, 28(1), 95-108.
    • (2000) Journal of Academy of Marketing Science , vol.28 , Issue.1 , pp. 95-108
    • Bolton, R.N.1    Kannan, P.K.2    Bramlett, M.D.3
  • 17
    • 0042916415 scopus 로고
    • A dynamic process model of service quality: From expectations to behavioral intentions
    • Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). A dynamic process model of service quality: From expectations to behavioral intentions. Journal of Marketing Research, 30, 7-27.
    • (1993) Journal of Marketing Research , vol.30 , pp. 7-27
    • Boulding, W.1    Kalra, A.2    Staelin, R.3    Zeithaml, V.A.4
  • 19
    • 0031520748 scopus 로고    scopus 로고
    • Reexamining a model for evaluating information center success using a structural equation modeling approach
    • Chau, Y. K. (1997). Reexamining a model for evaluating information center success using a structural equation modeling approach. Decision Science, 28(2), 309-334.
    • (1997) Decision Science , vol.28 , Issue.2 , pp. 309-334
    • Chau, Y.K.1
  • 20
    • 2342653557 scopus 로고    scopus 로고
    • The antecedents of customers' loyalty toward Internet service providers
    • Chiou, J. S. (2004). The antecedents of customers' loyalty toward Internet service providers. Information and Management, 41(6), 685-695.
    • (2004) Information and Management , vol.41 , Issue.6 , pp. 685-695
    • Chiou, J.S.1
  • 21
    • 20444467278 scopus 로고    scopus 로고
    • The service quality dimensions and patient satisfaction relationships in South Korea: Comparisons across gender, age and types of service
    • Choi, K. S., Lee, H., Kim, C., & Lee, S. (2005). The service quality dimensions and patient satisfaction relationships in South Korea: Comparisons across gender, age and types of service. Journal of Services Marketing, 19(3), 140-149.
    • (2005) Journal of Services Marketing , vol.19 , Issue.3 , pp. 140-149
    • Choi, K.S.1    Lee, H.2    Kim, C.3    Lee, S.4
  • 22
    • 0039147539 scopus 로고    scopus 로고
    • Switching barriers in consumer markets: An investigation of the financial services industry
    • Colgate, M., & Lang, B. (2001). Switching barriers in consumer markets: An investigation of the financial services industry. Journal of Consumer Marketing, 18(4/5), 332-347.
    • (2001) Journal of Consumer Marketing , vol.18 , Issue.4-5 , pp. 332-347
    • Colgate, M.1    Lang, B.2
  • 23
    • 0002704641 scopus 로고    scopus 로고
    • Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments
    • Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
    • (2000) Journal of Retailing , vol.76 , Issue.2 , pp. 193-218
    • Cronin, J.J.1    Brady, M.K.2    Hult, G.T.M.3
  • 24
    • 0002381637 scopus 로고
    • Measuring service quality: A re-examination and extension
    • Cronin, J. J., Jr., & Taylor, S. A. (1992). Measuring service quality: A re-examination and extension. Journal of Marketing, 56(3), 55-68.
    • (1992) Journal of Marketing , vol.56 , Issue.3 , pp. 55-68
    • Cronin Jr., J.J.1    Taylor, S.A.2
  • 25
    • 0000448154 scopus 로고
    • Customer loyalty to store and brand
    • Cunningham, R. M. (1961). Customer loyalty to store and brand. Harvard Business Review, 39(6), 127-137.
    • (1961) Harvard Business Review , vol.39 , Issue.6 , pp. 127-137
    • Cunningham, R.M.1
  • 27
    • 77951516228 scopus 로고
    • Customer loyalty: Toward an integrated conceptual framework
    • Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99-113.
    • (1994) Journal of the Academy of Marketing Science , vol.22 , Issue.2 , pp. 99-113
    • Dick, A.S.1    Basu, K.2
  • 28
    • 35648982403 scopus 로고    scopus 로고
    • Passengers' expectations of airport service quality
    • Fodness, D., & Murray, B. (2007). Passengers' expectations of airport service quality. Journal of Services Marketing, 21(7), 492-506.
    • (2007) Journal of Services Marketing , vol.21 , Issue.7 , pp. 492-506
    • Fodness, D.1    Murray, B.2
  • 29
    • 0002469577 scopus 로고
    • A national customer satisfaction barometer: The Swedish experience
    • Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21.
    • (1992) Journal of Marketing , vol.56 , Issue.1 , pp. 6-21
    • Fornell, C.1
  • 30
    • 0030518346 scopus 로고    scopus 로고
    • The American customer satisfaction index: Nature, purpose, and findings
    • Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7-18.
    • (1996) Journal of Marketing , vol.60 , Issue.4 , pp. 7-18
    • Fornell, C.1    Johnson, M.D.2    Anderson, E.W.3    Cha, J.4    Bryant, B.E.5
  • 31
    • 0000009769 scopus 로고
    • Evaluating structural equations models with unobservable variables and measurement error
    • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equations models with unobservable variables and measurement error. Journal of Marking Research, 18, 39-50.
    • (1981) Journal of Marking Research , vol.18 , pp. 39-50
    • Fornell, C.1    Larcker, D.F.2
  • 32
    • 0031521523 scopus 로고    scopus 로고
    • Reviving brand loyalty: A conceptualization within the framework of consumer-brand relationships
    • Fournier, S., & Yao, J. L. (1997). Reviving brand loyalty: A conceptualization within the framework of consumer-brand relationships. International Journal of Research in Marketing, 14(5), 451-472.
    • (1997) International Journal of Research in Marketing , vol.14 , Issue.5 , pp. 451-472
    • Fournier, S.1    Yao, J.L.2
  • 34
    • 0035341898 scopus 로고    scopus 로고
    • Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market
    • Gerpott, T., Rams, W., & Schindler, A. (2001). Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market. Telecommunication Policy, 25(4), 249-269.
    • (2001) Telecommunication Policy , vol.25 , Issue.4 , pp. 249-269
    • Gerpott, T.1    Rams, W.2    Schindler, A.3
  • 35
    • 0032391668 scopus 로고    scopus 로고
    • The effects of price comparison advertising on buyers' perceptions of acquisition value and transaction value
    • Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The effects of price comparison advertising on buyers' perceptions of acquisition value and transaction value. Journal of Marketing, 62(2), 46-59.
    • (1998) Journal of Marketing , vol.62 , Issue.2 , pp. 46-59
    • Grewal, D.1    Monroe, K.B.2    Krishnan, R.3
  • 36
    • 0011897750 scopus 로고    scopus 로고
    • The Internet's expanding role in building customer loyalty
    • Griffin, J. (1996). The Internet's expanding role in building customer loyalty. Direct Marketing, 59(7), 50-53.
    • (1996) Direct Marketing , vol.59 , Issue.7 , pp. 50-53
    • Griffin, J.1
  • 37
    • 84869571048 scopus 로고
    • A service quality model and its market implications
    • Gronroos, C. (1984). A service quality model and its market implications. European Journal of Marketing, 18(4), 36-44.
    • (1984) European Journal of Marketing , vol.18 , Issue.4 , pp. 36-44
    • Gronroos, C.1
  • 39
  • 40
    • 0001848840 scopus 로고
    • Why satisfied customers defect?
    • Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect? Harvard Business Review, 73(6), 88-99.
    • (1995) Harvard Business Review , vol.73 , Issue.6 , pp. 88-99
    • Jones, T.O.1    Sasser, W.E.2
  • 42
    • 38249026920 scopus 로고
    • On problem perception, dissatisfaction and brand loyalty
    • Kasper, J. D. (1988). On problem perception, dissatisfaction and brand loyalty. Journal of Economic Psychology, 9(3), 387-397.
    • (1988) Journal of Economic Psychology , vol.9 , Issue.3 , pp. 387-397
    • Kasper, J.D.1
  • 43
    • 20444464754 scopus 로고
    • Competition when consumers have switching costs: An overview with applications to industrial organization macroeconomics and international trade
    • Klemperer, P. (1995). Competition when consumers have switching costs: An overview with applications to industrial organization macroeconomics and international trade. Review of Economics Studies, 62, 515-539.
    • (1995) Review of Economics Studies , vol.62 , pp. 515-539
    • Klemperer, P.1
  • 45
    • 0000069149 scopus 로고
    • A longitudinal assessment of consumer satisfaction/dissatisfaction
    • LaBarbera, P. A., & Mazursky, D. (1983). A longitudinal assessment of consumer satisfaction/dissatisfaction. Journal of Marketing Research, 20, 393-404.
    • (1983) Journal of Marketing Research , vol.20 , pp. 393-404
    • LaBarbera, P.A.1    Mazursky, D.2
  • 46
    • 84986136476 scopus 로고    scopus 로고
    • A cost/benefit approach to understanding service loyalty
    • Lee, M., & Cunningham, L. F. (2001). A cost/benefit approach to understanding service loyalty. Journal of Services Marketing, 15(2), 113-130.
    • (2001) Journal of Services Marketing , vol.15 , Issue.2 , pp. 113-130
    • Lee, M.1    Cunningham, L.F.2
  • 48
    • 0001925995 scopus 로고
    • The marketing aspects of service quality
    • L. L. Berry, G. Shostack, & G. Upah Eds, Chicago: American Marketing Association
    • Lewis, R. C., & Booms, B. H. (1983). The marketing aspects of service quality. In L. L. Berry, G. Shostack, & G. Upah (Eds), Emerging perspectives in service marketing (pp. 99-107). Chicago: American Marketing Association.
    • (1983) Emerging perspectives in service marketing , pp. 99-107
    • Lewis, R.C.1    Booms, B.H.2
  • 49
    • 21344486274 scopus 로고
    • Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction
    • Mano, H., & Oliver, R. L. (1993). Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction. Journal of Consumer Research, 20(3), 451-66.
    • (1993) Journal of Consumer Research , vol.20 , Issue.3 , pp. 451-466
    • Mano, H.1    Oliver, R.L.2
  • 50
    • 0035530178 scopus 로고    scopus 로고
    • Satisfaction, repurchase intent and repurchase behavior: Investigating the moderating effect of customer characteristics
    • Mittal, V., & Kamakura, W. A. (2001). Satisfaction, repurchase intent and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 38, 131-142.
    • (2001) Journal of Marketing Research , vol.38 , pp. 131-142
    • Mittal, V.1    Kamakura, W.A.2
  • 51
    • 20444487352 scopus 로고    scopus 로고
    • An empirical assessment of comparative approaches to services quality measurement
    • Mukherjee, A., & Nath, P. (2005). An empirical assessment of comparative approaches to services quality measurement. Journal of Services Marketing, 19(3), 174-84.
    • (2005) Journal of Services Marketing , vol.19 , Issue.3 , pp. 174-184
    • Mukherjee, A.1    Nath, P.2
  • 52
    • 0002441636 scopus 로고
    • A test of services marketing theory: Consumer information acquisition activities
    • Murray, K. B. (1991). A test of services marketing theory: Consumer information acquisition activities. Journal of Marketing, 55(1), 10-25.
    • (1991) Journal of Marketing , vol.55 , Issue.1 , pp. 10-25
    • Murray, K.B.1
  • 53
    • 84887051004 scopus 로고    scopus 로고
    • The mediating role of corporate image on customers' retention decisions: An investigation in financial services
    • Nguyen, N., & LeBlanc, C. (1998). The mediating role of corporate image on customers' retention decisions: An investigation in financial services. International Journal of Bank Marketing, 16(2), 52-65.
    • (1998) International Journal of Bank Marketing , vol.16 , Issue.2 , pp. 52-65
    • Nguyen, N.1    LeBlanc, C.2
  • 54
    • 1942523766 scopus 로고    scopus 로고
    • Corporate image and corporate reputation in customers' retention decisions in services
    • Nguyen,N., & LeBlanc, G. (2001). Corporate image and corporate reputation in customers' retention decisions in services. Journal of Retailing and Consumer Services, 8(4), 227-236.
    • (2001) Journal of Retailing and Consumer Services , vol.8 , Issue.4 , pp. 227-236
    • Nguyen, N.1    LeBlanc, G.2
  • 56
    • 85036912653 scopus 로고    scopus 로고
    • Office of the Telecommunications Authority Web site. Retrieved from
    • Office of the Telecommunications Authority Web site. Retrieved from www.ofta.gov.hk.
  • 57
    • 0002877322 scopus 로고
    • A catastrophe model for developing services satisfaction strategies
    • Oliva, T. A., Oliver, R. L., & MacMillan, I. C. (1992). A catastrophe model for developing services satisfaction strategies. Journal of Marketing, 56(3), 83-95.
    • (1992) Journal of Marketing , vol.56 , Issue.3 , pp. 83-95
    • Oliva, T.A.1    Oliver, R.L.2    MacMillan, I.C.3
  • 58
    • 0000396442 scopus 로고
    • A cognitive model of the antecedents and consequences of satisfaction decisions
    • Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17, 460-469.
    • (1980) Journal of Marketing Research , vol.17 , pp. 460-469
    • Oliver, R.L.1
  • 60
    • 0033439536 scopus 로고    scopus 로고
    • Whence consumer loyalty?
    • Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4), 33-44.
    • (1999) Journal of Marketing , vol.63 , Issue.4 , pp. 33-44
    • Oliver, R.L.1
  • 61
    • 0002583781 scopus 로고
    • Service quality and customer loyalty in the commercial airline industry
    • Ostrowski, P. L., O'Brien, T. V., & Gordon, G. L. (1993). Service quality and customer loyalty in the commercial airline industry. Journal of Travel Research, 32, 16-24.
    • (1993) Journal of Travel Research , vol.32 , pp. 16-24
    • Ostrowski, P.L.1    O'Brien, T.V.2    Gordon, G.L.3
  • 62
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implication for future research
    • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implication for future research. Journal of Marketing, 49(2), 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.2 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 63
    • 0001312089 scopus 로고
    • SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality
    • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
    • (1988) Journal of Retailing , vol.64 , Issue.1 , pp. 12-40
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 64
    • 3242660262 scopus 로고
    • Reassessment of expectations as a comparison standard in measuring service quality: Implications for further research
    • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of expectations as a comparison standard in measuring service quality: Implications for further research. Journal of Marketing, 58(1), 111-124.
    • (1994) Journal of Marketing , vol.58 , Issue.1 , pp. 111-124
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 65
    • 0037507616 scopus 로고    scopus 로고
    • A cross-cultural study of switching barriers and propensity to stay with service providers
    • Patterson, P. G., & Smith, T. (2003). A cross-cultural study of switching barriers and propensity to stay with service providers. Journal of Retailing, 79(2), 107-120.
    • (2003) Journal of Retailing , vol.79 , Issue.2 , pp. 107-120
    • Patterson, P.G.1    Smith, T.2
  • 67
    • 0003821850 scopus 로고    scopus 로고
    • Boston: Harvard Business School Press
    • Reichheld, F. (1996). The loyalty effect. Boston: Harvard Business School Press.
    • (1996) The loyalty effect
    • Reichheld, F.1
  • 69
    • 0003298127 scopus 로고    scopus 로고
    • On the relationship between perceived service quality and behavioral intentions: A cross-sectional perspective
    • J. Beracs,A. Bauer, & J. Simons Eds, Budapest, Hungary
    • Ruyter, K., Wetzels, M., & Bloemer, J. (1996). On the relationship between perceived service quality and behavioral intentions: A cross-sectional perspective. In J. Beracs,A. Bauer, & J. Simons (Eds), Proceedings 25th EMAC Conference, Budapest, Hungary.
    • (1996) Proceedings 25th EMAC Conference
    • Ruyter, K.1    Wetzels, M.2    Bloemer, J.3
  • 70
    • 85171264387 scopus 로고
    • An examination of the effect of product performance on brand reputation, satisfaction and loyalty
    • Selnes, F. (1993). An examination of the effect of product performance on brand reputation, satisfaction and loyalty. European Journal of Marketing, 27(9), 19-35.
    • (1993) European Journal of Marketing , vol.27 , Issue.9 , pp. 19-35
    • Selnes, F.1
  • 71
    • 21744440739 scopus 로고
    • Developing a customer value-based theory of the firm
    • Slater, S. F. (1977). Developing a customer value-based theory of the firm. Journal of the Academy of Marketing Science, 25(2), 162-167.
    • (1977) Journal of the Academy of Marketing Science , vol.25 , Issue.2 , pp. 162-167
    • Slater, S.F.1
  • 72
    • 34848813260 scopus 로고    scopus 로고
    • Service quality and satisfaction: An international comparison of professional services perceptions
    • Ueltschy, L. C., Laroche, M., Eggert, A., & Bindl, U. (2007). Service quality and satisfaction: An international comparison of professional services perceptions. Journal of Services Marketing, 21(6), 410-423.
    • (2007) Journal of Services Marketing , vol.21 , Issue.6 , pp. 410-423
    • Ueltschy, L.C.1    Laroche, M.2    Eggert, A.3    Bindl, U.4
  • 73
    • 84990348589 scopus 로고    scopus 로고
    • The role of price perceptions in an integrated model of behavioural intentions
    • Varki, S., & Colgate, M. (2001). The role of price perceptions in an integrated model of behavioural intentions. Journal of Service Research, 3(3), 232-240.
    • (2001) Journal of Service Research , vol.3 , Issue.3 , pp. 232-240
    • Varki, S.1    Colgate, M.2
  • 75
    • 0032344907 scopus 로고    scopus 로고
    • The role of price and quality perceptions in prepurchase and postpurchase evaluation of services
    • Voss, G., Parasuraman, A., & Grewal, D. (1998). The role of price and quality perceptions in prepurchase and postpurchase evaluation of services. Journal of Marketing, 62(4), 46-61.
    • (1998) Journal of Marketing , vol.62 , Issue.4 , pp. 46-61
    • Voss, G.1    Parasuraman, A.2    Grewal, D.3
  • 76
    • 0000072227 scopus 로고
    • Brand loyalty and market equilibrium
    • Wernerfelt, B. (1991). Brand loyalty and market equilibrium. Marketing Science, 10(3), 229-245.
    • (1991) Marketing Science , vol.10 , Issue.3 , pp. 229-245
    • Wernerfelt, B.1
  • 77
    • 0000680831 scopus 로고
    • The role of imagery in models of cognition
    • Yuille, J. C., & Catchpole, M. J. (1977). The role of imagery in models of cognition. Journal of Mental Imagery, 1(1), 171-180.
    • (1977) Journal of Mental Imagery , vol.1 , Issue.1 , pp. 171-180
    • Yuille, J.C.1    Catchpole, M.J.2
  • 78
    • 0030548125 scopus 로고    scopus 로고
    • The behavioral consequences of service quality
    • Zeithaml, V., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.
    • (1996) Journal of Marketing , vol.60 , Issue.2 , pp. 31-46
    • Zeithaml, V.1    Berry, L.L.2    Parasuraman, A.3
  • 79
    • 1842789610 scopus 로고    scopus 로고
    • Relative attitudes and commitment in customer loyalty models - Some experiences in the commercial airline industry
    • Zins,A. H. (2001). Relative attitudes and commitment in customer loyalty models - Some experiences in the commercial airline industry. International Journal of Service Industry Management, 12(3), 269-294.
    • (2001) International Journal of Service Industry Management , vol.12 , Issue.3 , pp. 269-294
    • Zins, A.H.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.