A survey of customer retention in the New Zealand banking industry

Banks and Bank Systems

Volumn 1, Issue 4, 2006, Pages 83-99

  Gan, Christopher ^a   Cohen, David ^a   Clemes, Mike ^a   Chong, Esther ^b  

^a LINCOLN UNIVERSITY   (New Zealand)

^b Standard and Chartered Bank   (Malaysia)

Author keywords

Customer loyalty; Customer retention; Customer satisfaction

Indexed keywords

EID: 77954473862     PISSN: 18167403     EISSN: 19917074     Source Type: Journal    
DOI: None     Document Type: Article

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