Adoption of mass-customized newspapers: An augmented technology acceptance perspective

Journal of Media Economics

Volumn 23, Issue 3, 2010, Pages 143-164

  Putzke, Johannes ^a   Schoder, Detlef ^a   Fischbach, Kai ^a  

^a UNIVERSITY OF COLOGNE   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956522274     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1080/08997764.2010.502514     Document Type: Article

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