Readers' attitudes toward press advertising: Are they ad-lovers or ad-averse?

Journal of Media Economics

Volumn 13, Issue 4, 2000, Pages 249-259

  Sonnac, Nathalie ^a,b  

^a UNIVERSITÉ LIBRE DE BRUXELLES   (Belgium)

^b CREST   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039010056     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327736ME1304_4     Document Type: Article

References (11)

1. Blair, R-D., & Romano, R. E. (1993). Pricing decisions of the newspaper monopolist. Southern Economic Journal, 59, 723-732.
2. Bogart, L. (1989). Press and public: Who reads what, when, where, and why in American newspapers. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
3. Calmette, M. F., Cavagnac, M., & Crampes, C. (1994). La tarification des publications périodiques. Revue d'é conomie industrielle, 70, 73-94.
4. Ferguson, J. (1983, October). Daily newspaper advertising rates, local media cross-ownership, newspaper chains, and media competition. Journal of Law & Economics, XXVI, 28, 635-654.
5. Gustafsson, K. E. (1978). The circulation spiral and the principle of household coverage. The Scandinavian Economic History Review, XXVI(1), 1-14.
6. Lefloch, P. (1997). Economie de la presse quotidienne régionale en France: Déterminants et conséquences de la concentration, L'Harmattan: Syndicat De La Presse Quotidienne Régionale, Paris.
7. Lefloch, P., & Sonnac, N. (2000). Economie de la presse écrite. Paris: La Découverte, Collection Repères.
8. Lorimor, E. S. (1977). Classified advertising: A neglected medium. Journal of Advertising, 17, 17-25.
9. Musnik, I. (1999, 11-17 October). "Le coeur de cible ne porte pas la pub dans son coeur." CB News, n°585, pp. 8-10.
10. Rosse, J. N. (1980, Spring). The decline of direct newspaper competition. Journal of Competition, 30, 65-71.
11. Sonnac, N. (1996, December). La presse magazine en France: An essai d'analyse économique. Thèse de Doctorat, Université de Paris I [Unpublished doctoral dissertation].