Economic growth and advertising expenditures in different media in different countries

Journal of Media Economics

Volumn 21, Issue 1, 2008, Pages 28-52

  Van Der Wurff, Richard ^a   Bakker, Piet ^a   Picard, Robert G ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 41549152510     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1080/08997760701806827     Document Type: Article

References (60)

1. 2000 Advertising-to-sales ratio's. (2000). Advertising Age, 77(31), 44.
2. Andras, T. L., & Srinivasan, S. S. (2003). Advertising intensity and R&D intensity: Differences across industries and their impact on firm's performance. International Journal of Business and Economics, 2(2), 167-176.
3. Ashley, R., Granger, C. W. J., & Schmalensee, R. (1980). Advertising and aggregate consumption: An analysis of causality. Econometrica, 48(5), 1149-1167.
4. Banks, S. (1986). Cross-national analysis of advertising expenditures: 1968-1979. Journal of Advertising Research, 26(2), 11-24.
5. Bhargava, A., Franzini, L., & Narendranathan, W. (1982). Serial correlation and the fixed effects model. The Review of Economic Studies, 49(4), 533-549.
6. Blank, D. M. (1962). Cyclical behavior of national advertising. The Journal of Business, 35(1), 14-27.
7. Borden, N. H. (1942). Findings of the Harvard study on the economic effects of advertising. Journal of Marketing, 6(4), 89-99.
8. Bush, C. A. (2002). On the substitutability of local newspaper, radio, and television advertising in local business sales (Media Bureau Staff Research Papers, 2002-2010) Federal Communications Commission. Retrieved October 25, 2006, from http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-226838A19. pdf
9. Callahan, F. X. (1986). Advertising and economic development. International Journal of Advertising, 5(3), 215-224.
10. Cardona, M. M. (2003). Local-market pricing issues strain ad-market recovery. Advertising Age, 74(40), 8.
11. Chang, B.-H., & Chan-Olmsted, S. M. (2005). Relative constancy of advertising spending. A cross-national examination of advertising expenditures and their determinants. Gazette, 67(4), 339-357.
12. Consoli, J. (2002, February 11). Advertisers size up media sellers. Mediaweek, 19-20.
13. De Waal, E., Schoenbach, K., & Lauf, E. (2005). Online newspapers: A substitute or complement for print newspapers and other information channels? Communications, 30, 55-72.
14. Demers, D. P. (1994). Relative constancy hypothesis, structural pluralism, and national advertising expenditures. The Journal of Media Economics, 7(4), 31-48.
15. Dimmick, J. (1997). The theory of the niche and spending on mass media: The case of the "video revolution." Journal of Media Economics, 10(3), 33-43.
16. Dimmick, J., & Rothenbuhler, E. (1984). The theory of the niche: Quantifying competition among media interests. Journal of Communication, 34, 109-119.
17. Dimmick, J. W., Patterson, S. J., & Albarran, A. B. (1992). Competition between, the cable and broadcast industries: A niche analysis. Journal of Media Economics, 5(1), 13-30.
18. Dipasquale, C. B., & Fine, J. (2002). PM: Last call for magazines. Advertising Age, 73(5), 1, 31. Retrieved October 27, 2006, from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN= 6030334&loginpage=Login.asp&site=ehost-live
19. Doyle, G. (2002). Understanding media economics. London: Sage.
20. Ekelund, R. B., Jr., Ford, G. S., & Jackson, J. D. (1999). Is radio advertising a distinct local market? An empirical analysis. Journal Review of Industrial Organization, 14(3), 239-256.
21. Galea, D. (1994). He who dares, wins? An advertising strategy for coping with recession. Unpublished MA thesis, University of Amsterdam, Amsterdam.
22. Glascock, J. (1993). Effect of cable television on advertiser and consumer spending on mass media. Journalism Quarterly, 70(3), 509-517.
23. Groves, M. (2004, January). Advertising recovery deferred to 2004. Ideas Magazine, 18-19.
24. Gustafsson, K. E., & Weibull, L. (1997). European newspaper readership: Structure and development. European Journal of Communication Research, 22(3), 249-297.
25. Hallin, D. C., & Mancini, P. (2004). Comparing media systems. Three models of media and politics. Cambridge: Cambridge University Press.
26. Hooley, G. J., & Lynch, J. E. (1985). How UK advertisers set budgets. International Journal of Advertising, 4(3), 223-231.
27. Huysmans, F., De Haan, J., & Van den Broek, A. (2004). Achter de schermen. Een kwart eeuw lezen, luisteren, kijken en internetten [Behind the screens. 25 years of reading, listening, viewing, and surfing the net]. Den Haag: Sociaal en Cultureel Planbureau.
28. Jones, J. P. (1985). Is total advertising going up or down? International Journal of Advertising, 4(1), 47-64.
29. Kamber, T. (2002). The brand manager's dilemma: Understanding how advertising expenditures affect sales growth during a recession. Brand Management, 10(2), 106-120.
30. Lacy, S., & Martin, H. J. (2004). Competition, circulation and advertising. Newspaper Research Journal, 25(1), 18-39.
31. Lacy, S., & Noh, G. Y. (1997). Theory, economics, measurement, and the principle of relative constancy. The Journal of Media Economics, 10(3), 3-16.
32. Lee, C.-Y. (2002). Advertising, its determinants, and market structure. Review of Industrial Organization, 21(1), 89-101.
33. Leff, N. H., & Farley, J. U. (1980). Advertising expenditures in the developing world. Journal of International Business Studies, 11(2), 65-79.
34. Ligthart, J. (1981). Anticyclisch budgetteren: Noodzaak of luxe [Anticyclic budgeting]. Doetinchem: Misset.
35. Linnett, R. (2002). Magazines pay the price of TV recovery. Advertising Age, 73(35), 1-2.
36. Macleod, C. (2004). Adspend in G7 countries. International Journal of Advertising, 23(4), 534-536.
37. Maxwell, A., & Wanta, W. (2001). Advertising agencies reduce reliance on newspaper ads. Newspaper Research Journal, 22(2), 51-65.
38. McCombs, M. (1972). Mass media in the marketplace. Journalism. Monographs (24).
39. McCombs, M. E., & Eyal, C. H. (1980). Spending on mass media. Journal of Communication, 30(1), 153-158.
40. Ostheimer, R. H. (1980). Magazine advertising during recessions. Journal of Advertising Research, 20(6), 11-16.
41. Picard, R. G. (2001a). Effects of recessions on advertising expenditures: An exploratory study of economic downturns in nine developed nations. Journal of Media Economics, 14(1), 1-14.
42. Picard, R. G. (2001b, May/June 2001). Understanding and adjusting to economic changes. Ideas Magazine, 4-9.
43. Picard, R. G. (2002). U.S. newspaper ad revenue shows consistent growth. Newspaper Research Journal, 23(4), 21-33.
44. Picard, R. G., & Rimmer, T. (1999). Weathering a recession: Effects of size and diversification, on newspaper companies. Journal of Media Economics, 12(1), 1-18.
45. Reid, L. N., & King, K. W (2000). A demand-side view of media substitutability in national advertising: A study of advertiser opinions about traditional media options. Journalism & Mass Communication Quarterly, 77(2), 292-307.
46. Reid, L. N., & King, K. W. (2005). Local advertisers say cost less important than media effects. Newspaper Research Journal, 26(2 and 3), 27-42.
47. Reid, L. N., King, K. W., Martin, H. J., & Soh, H. (2005). Local advertising decision makers' perceptions of media effectiveness and substitutability. Journal of Media Economics, 18(1), 35-53.
48. Roark, V., & Stone, G. C. (1994). Do managers forecast the newspaper industry's economy? The Journal of Media Economics, 7(2), 29-38.
49. Saksena, S., & Hollifield, C. A. (2002). U.S. newspapers and the development of online editions. International Journal on Media Management, 4(2), 75-84.
50. San Augustine, A. J., & Foley, W. F. (1975). How large advertisers set budgets. Journal of Advertising Research, 15(5), 11-16.
51. Savin, N. E., & White, K. J. (1977). The Durbin-Watson test for serial correlation with extreme sample sizes or many regressors. Econometrica, 45(8), 1989-1996.
52. Schmalensee, R. (1972). The economics of advertising. Amsterdam: North-Holland Publishing Company.
53. Shaver, M. A., & Lacy, S. (1999). The impact of intermedia and newspaper competition on advertising linage in daily newspapers. Journalism and Mass Communication Quarterly, 76(4), 729-744.
54. Shaver, M. A., & Shaver, D. (2005, June). Changes in the levels of advertising expenditures during recessionary periods: A study of advertising performance in eight countries. Paper presented at the Asian-American Academy of Advertising, Hong Kong.
55. Silk, A. J., Klein, L. R., & Berndt, E. R. (2001). The emerging position of the Internet as an advertising medium. Netnomics, 3(2), 129-148.
56. Silk, A. J., Klein, L. R., & Berndt, E. R. (2002). Intermedia substitutability and market demand by national advertisers. Review of Industrial Organization, 20(4), 323-348.
57. Smith, K. (1995). Intermedia competition for advertising in small daily markets. Journal of Media Economics, 8(4), 29-45.
58. Swerdlow, R. A., & Blessios, V. I. (1993). A model for predicting advertising expenditures: An inter-industry comparison. International Journal of Advertising, 12(2), 143-153.
59. Waldfogel, J. (2002). Consumer substitution among media (Media Bureau Staff Research Papers, 2002-2003) Federal Communications Commission. Retrieved October 25, 2006, from http://hraunfoss.fcc.gov/edocs_public/ attachmatch/DOC-226838A8.pdf
60. Yneu Yang, C. (1964). Variations in the cyclical behavior of advertising. Journal of Marketing, 28(2), 25-80.