Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image

Journal of Brand Management

Volumn 18, Issue 1, 2010, Pages 79-96

  Sierra, Jeremy J ^a   Heiser, Robert S ^b   Williams, Jerome D ^c   Taute, Harry A ^d  

^a TEXAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN MAINE   (United States)

^c Rutgers University   (United States)

^d Department of Marketing   (United Arab Emirates)

Author keywords

brand image; brand management; longitudinal analysis; racial profi ling; retailing

Indexed keywords

EID: 77956473646     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.24     Document Type: Article

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