Corporate moral branding: Limits to aligning employees

Corporate Communications: An International Journal

Volumn 11, Issue 2, 2006, Pages 97-108

  Morsing, Mette ^a  

^a Department of International Economics and Management   (Denmark)

Author keywords

Business ethics; Corporate branding; Employee attitudes; Employees

Indexed keywords

EID: 33645838627     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280610661642     Document Type: Article

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