The effect of personality on response to sexual appeals

European Journal of Marketing

Volumn 44, Issue 9, 2010, Pages 1453-1477

  Black, Iain R ^a   Organ, George C ^b   Morton, Peta ^c  

^a UNIVERSITY OF SYDNEY   (Australia)

^b Oddfellows Pty Ltd   (United States)

^c Singleton Ogilvy Mather Ltd   (United States)

Author keywords

Advertising effectiveness; Advertising research; Experimental design; Individual behaviour; Personality; Sex

Indexed keywords

EID: 77956210251     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011062925     Document Type: Article

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