The effect of provocation in the form of mild erotica on attitude to the ad and corporate image : Differences between cause-related and product-based advertising

Journal of Advertising

Volumn 33, Issue 1, 2004, Pages 69-82

  Pope, Nigel K Li ^a   Voges, Kevin E ^b   Brown, Mark R ^c  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF CANTERBURY   (New Zealand)

^c UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142701382     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639154     Document Type: Article

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