Gender-related reactions to gratuitous sex appeals in advertising

Journal of Consumer Psychology

Volumn 18, Issue 1, 2008, Pages 62-78

  Sengupta, Jaideep ^a   Dahl, Darren W ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44249087834     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2007.10.010     Document Type: Article

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