The Influence of Personality Traits on the Processing of Visual and Verbal Information

Marketing Letters

Volumn 12, Issue 1, 2001, Pages 91-106

  Sojka, Jane Z ^a   Giese, Joan L ^b  

^a OHIO UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Affect; Cognition; Individual traits; Personality; Verbal; Visual

Indexed keywords

EID: 0347080283     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008132422468     Document Type: Article

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