Men's and women's responses to sex role portrayals in advertisements

International Journal of Research in Marketing

Volumn 21, Issue 1, 2004, Pages 77-88

  Orth, Ulrich R ^a   Holancova, Denisa ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b MENDEL UNIVERSITY IN BRNO   (Czech Republic)

Author keywords

Consumer behavior; Emotions; Prejudices; Services marketing

Indexed keywords

EID: 1242322119     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.05.003     Document Type: Article

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