Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption

International Journal of Research in Marketing

Volumn 27, Issue 3, 2010, Pages 225-235

  Gierl, Heribert ^a   Huettl, Verena ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

Attitude toward the product; Conspicuous consumption; Scarcity due to demand; Scarcity due to supply

Indexed keywords

EID: 77956189387     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.02.002     Document Type: Article

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