Conspicuous consumption among middle age consumers: Psychological and brand antecedents

Journal of Product and Brand Management

Volumn 17, Issue 1, 2008, Pages 25-36

  Paurav, Shukla ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

Automotive industry; Buying behaviour; Consumption

Indexed keywords

EID: 40749101527     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810856495     Document Type: Article

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