The roles of self-concept clarity and psychological reactance in compliance with product and service recommendations

Computers in Human Behavior

Volumn 26, Issue 6, 2010, Pages 1481-1487

  Lee, Gyudong ^a   Lee, Jaeeun ^b   Sanford, Clive ^c  

^a Daegu University   (South Korea)

^b Hanbuk University   (South Korea)

^c Hanyang University   (South Korea)

Author keywords

Compliance; Product recommendation; Psychological reactance; Purchase involvement; Self concept clarity

Indexed keywords

COMPLIANCE; PRODUCT RECOMMENDATION; PSYCHOLOGICAL REACTANCES; PURCHASE INVOLVEMENT; SELF-CONCEPT CLARITY;

CAMERAS; SECURITY SYSTEMS;

COMPUTER SOFTWARE;

EID: 77956187420     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.05.001     Document Type: Article

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