A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Journal of Interactive Marketing

Volumn 20, Issue 3-4, 2006, Pages 43-57

  Reutterer, Thomas ^a   Mild, Andreas ^b   Natter, Martin ^c   Taudes, Alfred ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b VUEBA   (Austria)

^c GOETHE UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846039311     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20066     Document Type: Article

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