The Effect of Package Coupons on Brand Choice: An Epilogue on Profits

Marketing Science

Volumn 15, Issue 2, 1996, Pages 192-203

  Dhar, Sanjay K ^a   Morrison, Donald G ^a   Raju, Jagmohan S ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

Brand choice; Coupons; Sales promotions; Stochastic models

Indexed keywords

EID: 0030521289     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.2.192     Document Type: Article

References (9)

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