The impact of perceived risk, intangibility and consumer characteristics on online game playing

Computers in Human Behavior

Volumn 26, Issue 6, 2010, Pages 1607-1613

  Chen, Lily Shui Lien ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Behavioral intention; Intangibility; Online game; Perceived risk

Indexed keywords

BEHAVIORAL INTENTION; DATA ANALYSIS; ENTERTAINMENT APPLICATION; FINANCIAL RISKS; INTANGIBILITY; ON-LINE GAMES; ONLINE QUESTIONNAIRE; PERCEIVED RISK; PURCHASE INTENTION; VIRTUAL WORLDS;

DATA REDUCTION; VIRTUAL REALITY;

INTERNET;

EID: 77956186491     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.06.008     Document Type: Article

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