Effects of brand, price, and risk on customers’ value perceptions and behavioral intentions in the restaurant industry

Journal of Hospitality and Leisure Marketing

Volumn 11, Issue 1, 2004, Pages 31-49

  Kwun, Joon Wuk ^a   Oh, Haemoon ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Behavioral intention; Brand class; Brand reputation; Customer value; Perceived price; Perceived risk; Variety seeking behavior

Indexed keywords

EID: 79958725449     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v11n01_03     Document Type: Article

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