The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: A modelling approach

British Food Journal

Volumn 112, Issue 3, 2010, Pages 306-322

  Yeung, Ruth ^a   Yee, Wallace ^b   Morris, Joe ^c  

^a INSTITUTE FOR TOURISM STUDIES   (Macao)

^b UNIVERSITY OF MACAU   (Macao)

^c CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Brands; Consumer risk; Food safety; Quality assurance

Indexed keywords

EID: 77949559129     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701011029174     Document Type: Article

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