Predicting the use of pirated software: A contingency model integrating perceived risk with the theory of planned behavior

Journal of Business Ethics

Volumn 91, Issue 2, 2010, Pages 237-252

  Liao, Chechen ^a   Lin, Hong Nan ^a   Liu, Yu Ping ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

Perceived risk; Software piracy; Theory of planned behavior

Indexed keywords

EID: 74149091421     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-009-0081-5     Document Type: Article

References (51)

1. Ajzen, I. 1985 'From Intentions to Actions: A theory of Planned Behavior'. in: J. Kuhl and J. Beckman (eds.). Action Control: From Cognition to Behavior. Springer, Heidelberg, pp. 11-39.
2. Ajzen, I. (1991). 'The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes', 50(2), 179-211. doi: 10. 1016/0749-5978(91)90020-T.
3. Ajzen, I. (2002). Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior. Journal of Applied Social Psychology, 32(4), 665-683. doi: 10. 1111/j. 1559-1816. 2002. tb00236. x.
4. Akaah, I. P., & Lund, D. (1994). 'The Influence of Personal and Organizational Values on Marketing Professions' Ethical Behavior'. Journal of Business Ethics, 13(6), 417-430. doi: 10. 1007/BF00881450.
5. Al-Rafee, S., & Cronan, T. P. (2006). Digital Piracy: Factors that Influence Attitude Toward Behavior. Journal of Business Ethics, 63(3), 237-259. doi: 10. 1007/s10551-005-1902-9.
6. Anderson, J. C., & Gerbing, D. W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach. Psychological Bulletin, 103(3), 411-423. doi: 10. 1037/0033-2909. 103. 3. 411.
7. Bauer, R. A.: 1960, 'Consumer Behavior as Risk Taking', in R. S. Hancock (ed.), Dynamic Marketing for a Changing World. Proceedings of the 43rd National Conference of the American Marketing Association, pp. 389-398.
8. Business Software Alliance (BSA): 2008, 'Study Finds Software Piracy Falling in Many Countries, But Challenge Shifting to Emerging, High-Growth Markets', Retrieved May 14, 2008, from: http://www. bsa. org/country/News%20and%20Events/News%20Archives/en-05142008-globalstudy. aspx.
9. Campbell, M. C., & Goodstein, R. C. (2001). The Moderating Effect of Perceived Risk on Consumers Evaluations of Product Incongruity: Preference for the Norm'. The Journal of Consumer Research, 28(3), 439-449. doi: 10. 1086/323731.
10. Chang, M. K. (1998). Predicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior. Journal of Business Ethics, 17(16), 1825-1834. doi: 10. 1023/A: 1005721401993.
11. Chiou, J.-S., Huang, C.-Y., & Lee, H.-H. (2005). The Antecedents of Music Piracy Attitudes and Intentions. Journal of Business Ethics, 57(2), 161-174. doi: 10. 1007/s10551-004-5263-6.
12. Chiu, H.-C., Lin, Y.-M., Lee, M., Nieh, M.-E., & Chen, H.-C. (2008). How to Discourage Online Music Piracy. International Journal of Management and Enterprise Development, 5(6), 723-738. doi: 10. 1504/IJMED. 2008. 021192.
13. Conchar, M. P., Zinkhan, G. M., Peters, C., & Olavarrieta, S. (2004). An Integrated Framework for the Conceptualization of Consumers Perceived-Risk Processing. Journal of the Academy of Marketing Science, 32(4), 418-436. doi: 10. 1177/0092070304267551.
14. Cronan, T. P., & Al-Rafee, S. (2008). Factors that Influence the Intention to Pirate Software and Media. Journal of Business Ethics, 78(4), 527-545. doi: 10. 1007/s10551-007-9366-8.
15. Cunningham, S. M. 1967 'The Major Dimensions of Perceived Risk'. in: D. F. Cox (ed.). Risk Taking and Information Handling in Consumer Behavior. Harvard University Press, Boston, pp. 82-108.
16. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1003. doi: 10. 1287/mnsc. 35. 8. 982.
17. Dowling, G. R., & Staelin, R. (1994). A Model of Perceived Risk and Intended Risk-Handling Activity. The Journal of Consumer Research, 21(1), 119-134. doi: 10. 1086/209386.
18. Eagly, A. H., Chaiken, S. 1993. The Psychology of Attitudes. Harcourt Brace Jovanovich: Fort Worth TX.
19. Featherman, M. S., & Pavlou, P. A. (2003). Predicting e-Services Adoption: A Perceived Risk Facets Perspective. International Journal of Human-Computer Studies, 59(4), 451-474. doi: 10. 1016/S1071-5819(03)00111-3.
20. Featherman, M. S., Valacich, J. S., & Wells, J. D. (2006). Is that Authentic or Artificial? Understanding Consumer Perceptions of Risk in e-Service Encounters. Information Systems Journal, 16(2), 107-134. doi: 10. 1111/j. 1365-2575. 2006. 00211. x.
21. Festinger, L. 1957, A Theory of Cognitive Dissonance (Stanford University Press, Stanford).
22. Fishbein, M., & Ajzen, I. 1975, Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research (Addison-Wesley, Reading, MA).
23. Fraedrich, J. P., & Ferrell, O. C. (1992). The Impact of Perceived Risk and Moral Philosophy Type on Ethical Decision Making in Business Organizations. Journal of Business Research, 24(4), 283-295. doi: 10. 1016/0148-2963(92)90035-A.
24. Gefen, D., Straub, D. W., & Boudreau, M. (2000). Structural Equation Modeling and Regression: Guidelines for Research Practice. Communications of the Association for Information Systems, 4(7), 1-70.
25. Gopal, R. D., & Sanders, G. L. (1998). International Software Piracy: Analysis of Key Issues and Impacts. Information Systems Research, 9(4), 380-397. doi: 10. 1287/isre. 9. 4. 380.
26. Gopal, R. D., & Sanders, G. L. (2000). 'Software Piracy: You Can't Get Blood out of a Turnip'. Communications of the ACM, 43(9), 83-89. doi: 10. 1145/348941. 349002.
27. Hair, J. F., Anderson, R. E., Tatham, R. L., Black, W. C. 1998 Multivariate Data Analysis. Prentice Hall: Upper Saddle River New Jersey.
28. Havlena, W. J., & DeSarbo, W. S. (1991). On the Measurement of Perceived Consumer Risk. Decision Sciences, 22(4), 927-939. doi: 10. 1111/j. 1540-5915. 1991. tb00372. x.
29. Husted, B. W. (2000). The Impact of National Culture on Software Piracy. Journal of Business Ethics, 26(3), 197-211. doi: 10. 1023/A: 1006250203828.
30. Jacoby, J. and L. B. Kaplan: 1972, The Components of Perceived Risk. Proceedings of the 3rd Annual Conference, Association for Consumer Research, pp. 382-393.
31. Kwong, T. C. H. and M. K. O. Lee: 2002, Behavioral Intention Model for the Exchange Mode Internet Music Piracy. Proceedings of the 35th Hawaii International Conference on System Sciences.
32. Laroche, M., Yang, Z., McDougall, G. H. G., & Bergeron, J. (2005). Internet Versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and its Consequences. Journal of Retailing, 81(4), 251-267. doi: 10. 1016/j. jretai. 2004. 11. 002.
33. Lim, N. (2003). 'Consumers' Perceived Risk: Sources Versus Consequences'. Electronic Commerce Research and Applications, 2(3), 216-228. doi: 10. 1016/S1567-4223(03)00025-5.
34. Lim, H., & Dubinsky, A. J. (2005). The Theory of Planned Behavior in E-Commerce: Making a Case for Interdependencies between Salient Beliefs. Psychology and Marketing, 22(10), 833-855. doi: 10. 1002/mar. 20086.
35. Lin, T.-C., M. H. Hsu, F.-Y. Kuo and P.-C. Sun: 1999, An Intention Model-Based Study of Software Piracy. Proceedings of the 32nd Hawaii International Conference on System Sciences.
36. Lin, W.-B. (2008). 'Investigation on the Model of Consumers' Perceived Risk-Integrated Viewpoint'. Expert Systems with Applications, 34(2), 977-988. doi: 10. 1016/j. eswa. 2006. 10. 042.
37. Miniard, P. W., & Cohen, J. B. (1981). 'An Examination of the Fishbein-Ajzen Behavioral Intentions Model's Concepts and Measures'. Journal of Experimental Social Psychology, 17, 309-339. doi: 10. 1016/0022-1031(81)90031-7.
38. Mitchell, V.-W. (1992). 'Understanding Consumers' Behaviour: Can Perceived Risk Theory Help?'. Management Decision, 30(3), 26-31. doi: 10. 1108/00251749210013050.
39. Mitchell, V.-W. (1999). Consumer Perceived Risk: Conceptualisations and Models. European Journal of Marketing, 33(1/2), 163-195. doi: 10. 1108/03090569910249229.
40. Mitchell, V.-W. (2001). Re-conceptualizing Consumer Store Image Processing Using Perceived Risk. Journal of Business Research, 54(2), 167-172. doi: 10. 1016/S0148-2963(99)00086-7.
41. Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
42. Peace, A. G., Galletta, D. F., & Thong, J. Y. L. (2003). Software Piracy in the Workplace: A Model and Empirical Test. Journal of Management Information Systems, 20(1), 153-177.
43. Roselius, T. (1971). Consumer Rankings of Risk Reduction Methods. Journal of Marketing, 35(1), 56-61. doi: 10. 2307/1250565.
44. Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research. The Journal of Consumer Research, 15(3), 325-343. doi: 10. 1086/209170.
45. Sinha, R. K., & Mandel, N. (2008). Preventing Digital Music Piracy: The Carrot or the Stick? Journal of Marketing, 72(1), 1-15. doi: 10. 1509/jmkg. 72. 1. 1.
46. Sitkin, S. B., & Weingart, L. R. (1995). Determinants of Risky Decision-Making Behavior: A Test of the Mediating Role of Risk Perceptions and Propensity. Academy of Management Journal, 38(6), 1573-1592. doi: 10. 2307/256844.
47. Stone, R. N., & Gronhaug, K. (1993). Perceived Risk: Further Considerations for the Marketing Discipline. European Journal of Marketing, 27(3), 39-50. doi: 10. 1108/03090569310026637.
48. Swinyard, W. R., Rinne, H., & Kau, A. K. (1990). The Morality of Software Piracy: A Cross-Cultural Analysis. Journal of Business Ethics, 9(8), 655-664. doi: 10. 1007/BF00383392.
49. Tan, B. (2002). Understanding Consumer Ethical Decision Making with Respect to Purchase of Pirated Software. Journal of Consumer Marketing, 19(2/3), 96-111. doi: 10. 1108/07363760210420531.
50. Taylor, S., & Todd, P. A. (1995). Understanding Information Technology Usage: A Test of Competing Models. Information Systems Research, 6(2), 144-176. doi: 10. 1287/isre. 6. 2. 144.
51. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425-478.