Causal modeling of web-advertising effects by improving SEM based on dematel technique

International Journal of Information Technology and Decision Making

Volumn 9, Issue 5, 2010, Pages 799-829

  Wei, Pao Lien ^a   Huang, Jen Hung ^a   Tzeng, Gwo Hshiung ^a,b   Wu, Shwu Ing ^c  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b KAINAN UNIVERSITY   (Taiwan)

^c NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

DEMATEL; multiple criteria decision making (MCDM); network relation map (NRM); structural equation modeling (SEM); Web advertising effects

Indexed keywords

EID: 77956154096     PISSN: 02196220     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219622010004032     Document Type: Article

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