Is the internet more effective than traditional media? Factors affecting the choice of media

Journal of Advertising Research

Volumn 41, Issue 6, 2001, Pages 53-60

  Yoon, Sung Joon ^a   Kim, Joo Ho ^b  

^a Kyonggi University   (South Korea)

^b SK Corporation   (South Korea)

Author keywords

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Indexed keywords

EID: 0242534788     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-6-53-60     Document Type: Article

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