FMCDM with fuzzy DEMATEL approach for customers' choice behavior model

International Journal of Fuzzy Systems

Volumn 9, Issue 4, 2007, Pages 236-246

  Hsu, Chen Yi ^b   Chen, Ke Ting ^a   Tzeng, Gwo Hshiung ^b  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NONE

Author keywords

Customer's market; Customers' Choice Behavior Model (CCBM); Fuzzy DEMATEL; Fuzzy Multiple Criteria Decision Making (FMCDM); Graph theory

Indexed keywords

CUSTOMER SATISFACTION; DECISION MAKING; MATHEMATICAL MODELS; PROBLEM SOLVING; STRATEGIC PLANNING;

CUSTOMER'S MARKET; CUSTOMERS' CHOICE BEHAVIOR MODEL (CCBM); FUZZY DEMATEL; FUZZY MULTIPLE CRITERIA DECISION MAKING (FMCDM);

FUZZY LOGIC;

EID: 38849174772     PISSN: 15622479     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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