Recall and recognition of static vs. animated banner advertisements

Proceedings of the Human Factors and Ergonomics Society

Volumn , Issue , 2001, Pages 1201-1204

  Bayles, Michelle E ^a   Chaparro, Barbara ^a  

^a WICHITA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

GRAPHIC INTERCHANGE FORMAT (GIF); ONLINE ADVERTISEMENTS; WORKSHEETS;

ANIMATION; COMPUTER GRAPHICS; GRAPHICAL USER INTERFACES; HUMAN ENGINEERING; MARKETING; ONLINE SYSTEMS; PROGRAM PROCESSORS;

INTERNET;

EID: 0442295335     PISSN: 10711813     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (9)

1. nd Annual Meeting, USA, 1, 463-467.
2. Business Marketing (1996) Study shows big lift from animated ads (11/1/96) [on-line], http://www.webreference.com
3. Cleland, C. & Carmichael, M. (1997) Banners that move make a big impression. Advertising Age [on-line], http://adage.com/interactive/articles/19970913/article3.html
4. Doyle, K., Minor, A. & Weyrich, C. (1997). Banner ad placement study. (Available from University of Michigan), [on-line], http://webreference.com/dev/banners/onethird.html
5. Endorsement of IAB/CASIE online ad standards. Newspaper Association of America (1997) [on-line] http://www.naa.ore/edge/resources/adindex.html
6. Fox, L. (2000). The banner: unsung hero (6/14/00). UpsideTodav: the Tech Insider [on-line], http://www.upside.com/texis/mvm/story?id=38c93f090
7. Marx, A. (1999). Dissatisfaction with banner ads is on the rise. Internet World, 5, 13.
8. Nielsen, J. (1997). Why advertising doesn't work on the web [on-line], http://www.useit.com/alertbox/9709a.html
9. Rhodes, J.S. (1999). Usability perspective on banner ads. Web Word (6/26/991 [on-line], http://webword.com/moving/banners.html