Using observational research for behavioural segmentation of shoppers

Journal of Retailing and Consumer Services

Volumn 12, Issue 1, 2005, Pages 35-48

  Sinha, Piyush Kumar ^a   Uniyal, Darwin Prasad ^b  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

^b MICA   (India)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL RESPONSE; DESIGN; RETAILING; SHOPPING ACTIVITY;

EID: 7244226415     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2004.02.003     Document Type: Article

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