A JMM-based macromarketing doctoral-level reading list

Journal of Macromarketing

Volumn 26, Issue 2, 2006, Pages 250-255

  Shapiro, Stanley J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750853319     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706291029     Document Type: Article

References (2)

1. Bloom, Paul, and Gregory Gundlach, eds. 2001. Handbook of marketing and society. Thousand Oaks, CA: Sage.
2. Fisk, George. 1990. Toward maximum understanding and use of the macro-marketing bibliography. Journal of Macromarketing 10 (Spring): 41-71.