Externalities and the calculation of exchange outcomes

Journal of Macromarketing

Volumn 16, Issue 1, 1996, Pages 73-88

  Mundt, Jonel ^a   Houston, Franklin S ^b  

^a UNIVERSITY OF THE PACIFIC   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21544438787     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614679601600105     Document Type: Article

References (41)

1. Carman, James M. (1992). "Theories of Altruism and Behavior Modification Campaigns."Journal of Macromarketing, 12 (Spring): 5-18.
2. Comics Buyer's Guide (1993). "Defiant's 'Dark Dominion,"' weekly serial, no. 1035, 17 September: 24.
3. Fishbein, Martin, and Icek Ajzen (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
4. Gaski, John F. (1985). "Dangerous Territory: Societal Marketing Concept Revisited."Business Horizons, 28 (July-August): 42-47.
5. Gilly, Mary C., and John L. Graham (1988). "A Macroeconomic Study of the Effects of Promotion on the Consumption of Infant Formula in Developing Countries."Journal of Macromarketing, 8 (Spring): 21-31.
6. Gundlach, Gregory T., and Patrick E. Murphy (1993). "Ethical and Legal Foundations of Relational Marketing Exchanges."Journal of Marketing, 57 (October): 35-46.
7. Harris, Robert G., and James M. Carman (1983). "Public Regulation of Marketing Activity: Part I-Institutional Typologies of Market Failure."Journal of Macromarketing, 3 (Spring): 49-58.
8. Hirschman, Albert 0. (1970). Exit, Voice, and Loyalty. Cambridge, MA: Harvard University Press.
9. Hirschman, Albert 0 (1981). Essays in Trespassing: Economics to Politics and Beyond. Cambridge and New York: Cambridge University Press.
10. Hirschman, Albert 0 (1992). Rival Views of Market Society and Other Recent Essays. Cambridge, MA: Harvard University Press.
11. Horowitz, Ira (1965). An Introduction to Quantitative Business Analysis. New York: McGraw-Hill.
12. Horowitz, Ira (1970). Decision Making and the Theory of the Firm. New York: Holt, Rinehart, and Winston.
13. Houston, Franklin S., and Jule B. Gassenheimer (1987). "Marketing and Exchange."Journal of Marketing, 50 (Aprl): 81-87.
14. Kahneman, Daniel, and Amos Tversky (1979). "Prospect Theory: An Analysis of Decision under Risk."Econometrica, 47 (March): 263-291.
15. Klein, Thomas A. (1977). Social Costs and Benefits of Business. Englewood Cliffs, NJ: Prentice-Hall.
16. Kotler, Philip (1994). Marketing Management, 8th ed.Englewood Cliffs, NJ: Prentice-Hall.
17. Leigh, James H., Patrck E. Murphy, and Ben M. Enis (1988). "A New Approach to Socially Responsible Consumption Tendencies."Journal of Macromarketing, 8 (Spring): 5-20.
18. Leigh, James H., Patrck E. Murphy, and Ben M. Enis (1989). "Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework."Journal of Macromarketing, 9 (Fall): 44-54.
19. McCammon, Bert C. (1985). "The Changing Face of the American Consumer."Management Horizons Bulletin. Columbus, OH: Price Waterhouse.
20. Miller, N. E. (1959). "Liberalization of Basic S-R Concepts: Extensions to Conflict Behavior, Motivation, and Social Learning." In Psychology: The Study of Science, vol. 2, edited by Sigmund Koch. New York: McGraw Hill, pp. 196-292.
21. Morgan, Fred W. (1982). "Marketing and Product Liability: A Review and Update."Journal of Marketing, 46 (Summer): 69-78.
22. Morris, William, ed. (1978). The American Heritage DictionaryBoston, MA: Houghton Mifflin.
23. Mowen, John C., and Gary J. Gaeth (1992). "The Evaluation Stage in Marketing Decision Making."Journal of the Academy of Marketing Science, 20 (2): 177-187.
24. Mowen, John C., and Maryanne M. Mowen (1991). "Time and Outcome Valuation: Implications for Marketing Decision Making."Journal of Marketing, 55 (October): 54-62.
25. Mundt, JoNel (1993). "Externalities: Uncalculated Outcomes of Exchange."Journal of Macromarketing, 13 (Fall): 46-53.
26. Mundt, JoNel, and Dennis E. Garrett (1994). "Externalities of Exchange: Foundations for Future Study." In Marketing Exchange Relationships, Transactions, and Their Media, edited by Franklin S. Houston. Westport, CT: Quorum Books, pp. 167-187.
27. Nason, Robert W. (1986). "Externality Focus of Macromarketing Theory." In Marketing Management Technology as a Social Process, edited by G. Fisk. New York: Praeger, pp. 280-293.
28. Nason, Robert W. (1989). "The Social Consequences of Marketing: Macromarketing and Public Policy."Journal of Public Policy and Marketing, 8: 242-251.
29. Oliver, Richard L. (1980). "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions."Journal of Marketing Research, 17 (November): 460-469.
30. Pelton, Lou E., David Strutton, James H. Barnes Jr., and Sheb L. True (1993). "The Relationship among Referents, Opportunity, Rewards, and Punishments in Consumer Attitudes toward Recycling: A Structural Equations Approach."Journal of Macromarketing, 13 (Spring): 60-74.
31. Peters, Tom (1992). Liberation Management: Necessary Disorganization for the Nanosecond Nineties. New York: Knopf.
32. Powers, Thomas L., John E. Swan, and Seung-Dong Lee (1992). "Identifying and Understanding the Energy Conservation Consumer: A Macromarketing System Approach."Journal of Macromarketing, 12 (Fall): 5-15.
33. Raiffa, Howard (1968). Decision Analysis: Introductory Lectures on Choices under Uncertainty. New York: Random House.
34. Resnik, Michael D. (1987). Choices: An Introduction to Decision Theory. Minneapolis: University of Minnesota Press.
35. Schlossberg, Howard (1993). "Dawning of the Era of Emotion."Marketing News, 27 (15 February): 1.
36. Scitovsky, Tibor (1992). The Joyless Economy: The Psychology of Human Satisfaction and Consumer Dissatisfaction, rev. ed. Originally published in 1976 as The Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction. New York: Oxford University Press.
37. Sjolander, Richard, and Henry C. K. Chen (1989). "The Macromarketing Effects of Beverage Container Legislation."Journal of Macromarketing, 9 (Spring): 24-34.
38. Smith, N. Craig, and John A. Quelch (1993). Ethics in Marketing. Homewood, IL: Irwin.
39. Tversky, Amos (1982). Judgment under Uncertainty: Heuristics and Biases. Cambridge: CambridgeUniversity Press.
40. Varian, Hal R. (1984). Microeconomic Analysis, 2d ed.New York: W.W. Norton.
41. Williamson, Oliver E. (1988). "The Logic of Economic Organization."Journal of Law, Economics, and Organization, 4 (Spring): 65-93.