Website attributes that increase consumer purchase intention: A conjoint analysis

Journal of Business Research

Volumn 63, Issue 9-10, 2010, Pages 1007-1014

  Chen, Ying Hueih ^a   Hsu, I Chieh ^b   Lin, Chia Chen ^a  

^a PROVIDENCE UNIVERSITY   (Taiwan)

^b NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Conjoint analysis; Online purchase intention; Product factors; Shopping factors; Technology factors; Test platform

Indexed keywords

EID: 77955274763     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.023     Document Type: Article

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