Leveraging social grouping for organizational endorsement in mobile commerce across cultures: Transforming outgroups into ingroups

ICMB and GMR 2010 - 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable

Volumn , Issue , 2010, Pages 487-492

  Sia, Choon Ling ^a   Tan, Chuan Hoo ^a   Yang, Jinbi ^b   Shi, Yani ^b   Wei, Jie ^a   Wang, Nan ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b University of Science and Technology of China   (China)

Author keywords

Cross cultural strudy; Mobile commerce; Trust; Web strategies

Indexed keywords

DIFFERENT EFFECTS; E-COMMERCE; GIVEN FEATURES; M-COMMERCE; MOBILE COMMERCE; MOBILE TECHNOLOGY; SAFETY PROBLEMS; SCREEN SIZES; SIGNIFICANT IMPACTS; SOCIAL NETWORKS; SOCIAL TIES; TRUST BUILDING;

ELECTRONIC COMMERCE; GIANT MAGNETORESISTANCE; MAGNETIC FIELD EFFECTS; MOBILE DEVICES; WAVELET TRANSFORMS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 77954893232     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB-GMR.2010.11     Document Type: Conference Paper

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