Changing affective content in brand and product attributes

Journal of Product and Brand Management

Volumn 18, Issue 1, 2009, Pages 17-26

  Abbott, Marcus ^a   Holland, Ray ^a   Giacomin, Joseph ^a   Shackleton, John ^b  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b MASSEY UNIVERSITY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70350220593     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910933335     Document Type: Article

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