Colour and product choice: A study of gender roles

Management Research News

Volumn 29, Issue , 2006, Pages 41-52

  Funk, Debby ^a   Oly Ndubisi, Nelson ^a  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Colour; Consumer behaviour; Gender; Malaysia; Product design

Indexed keywords

EID: 84986078171     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170610645439     Document Type: Article

References (60)

1. Ajzen, I. 1991, ‘The theory of planned behavior’, Organizational Behavior and Human Decision Processes, Vol. 50, pp. 179-211.
2. Alexandris, K., Dimitriadis, N. and Markata, D. 2002, ‘Can perception of service quality predict behavioral intentions? as explanatory study in the hotel section in Greece’, Managing Service Quality, Vol. 12 No. 4, pp. 224-231.
3. Allison, N.K., Golden L.L., Mullet, G.M. and Coogan, D. 1980, ‘Sex-typed product images: the effects of sex, sex role self-concept and measurement implications’, in Ed. Olsen, J.C. Ed., Advances in Consumer Research, Vol. 7, Association for Consumer Research, Ann Arbor, MI, pp. 604.
4. Andrews, J. and Smith, D.C. 1996, ‘In search of the marketing imagination. factors affecting the creativity of marketing programs for mature products’, Journal of Marketing Research, Vol. 33, pp. 174-187.
5. Belk, R.W. and Dholakia, N. 1996, ‘The shaping of consumption and marketing institutions’, in Ed. Belk, Russell, W. and Ed. Dholakia, N. Eds, Consumption and Marketing – Macro Dimensions. South Western College Publishing, Cincinnati, OH.
6. Bellizzi, J., Crowley, A.E. and Hasty, R.W. 1983, ‘The effects of color in store design’, Journal of Retailing, Vol. 59, Spring, pp. 21-45.
7. Chapman, T. 1998, Color: The Underleveraged Motivator of Brand Choice, Rosetta Marketing Strategies Group, available at: www.rosettamarketing.com-ns-2.html
8. Clarke, W.L. 1987, ‘Integrating the logistics of merchandising management’, Retail Control, Vol. 1.
9. Clydesdale, F.M. 1993, ‘Color as a factor in food choices’, Critical Reviews in Food Science and Nutrition, Vol. 33, pp. 83-101.
10. Collins 1993, English Dictionary.
11. Coughlin, M. and O’Connor, P.J. 1985, ‘Gender role portrayals in advertising: an individual differences analysis’, in Ed. Hirschman, E.C. and Ed. Holbrook, M.B. Eds, Advances in Consumer Research, Association for Consumer Research, Ann Arbor, MI, Vol. 12, pp. 238-241.
12. Crowley, A.E. 1993, ‘The two-dimensional impact of color on shopping’, Marketing Letters, Vol. 4, pp. 56-59.
13. Crozier, W.R. 1999, ‘The meanings of colour: preferences among hues’, Pigment and Resin Technology, Vol. 28 No. 1, pp. 6-14.
14. Davis, F.D., Bagozzi, R.P. and Warshaw, P.R. 1989, ‘User acceptance of computer technology: comparison of two theoretical models’, Management Science, Vol. 35, pp. 982-1002.
15. Dubas, K.M., Dubas, S.M. and Atwong, C. 1999, ‘Some difficulties in predicting new product trivializing concept test scores’, The Journal of Product & Brand Management, Vol. 8 No. 1, pp. 50-60.
16. Eagly, A.H. and Johnson, B.T. 1990, ‘Gender and leadership style: a meta-analysis’, Psychological Bulletin, September, pp. 233-256.
17. Fischer, E. and Arnold, S.J. 1990, ‘More than a labor of love: gender roles and Christmas gift shopping’, Journal of Consumer Research, Vol. 17, December, pp. 333-345.
18. Fischer, E. and Arnold, S.J. 1994, ‘Sex, gender identity, gender role attitudes, and consumer behavior’, Psychology and Marketing, Vol. 11 No. 2, pp. 163-182.
19. Funk, D. and Ndubisi, N.O. 2004, ‘Does consumers’ favourite colour affect their choice of unpackaged product car?’ ICOQM Conference Proceeding, Korea, October 25-27, pp. 303-310.
20. Franke, G.R., Crown, D.F. and Spake, D.F. 1997, ‘Gender differences in ethical perceptions of business practices: a social role theory perspective’, Journal of Applied Psychology, Vol. 82, pp. 920-934.
21. Gainer, B. 1993, ‘An empirical investigation of role of involvement with a gendered product’, Psychology and Marketing, Vol. 10 No. 4, pp. 265-283.
22. Garber, L.L., Jr., Burke, R.R. and Jones, J.M. 2000, The Role of Package Appearance in Consumer Purchase Consideration and Choice. Marketing Science Institute Working Paper Series, Boston, MA.
23. Garber, L.L. and Hyatt, E.M. 2000, ‘Color as a tool for visual persuasion’, in Ed. Batra, R. and Ed. Scott, L. Eds, Visual Persuasion, Lawrence Erlbaum Associates, Hillsdale, NJ.
24. Grossman, P.R. and Wisenblit, Z.J. 1999, ‘What we know about consumers’ color choices’, Journal of Marketing Practice: Applied Marketing Science, Vol. 5 No. 3, pp. 78-88.
25. Hair, J.F. Anderson, R.E., Tatham, R.L. and Black, W.C. 1998, Multivariate Data Analysis, Prentice Hall, Inc, Englewood Cliffs, NJ.
26. Holmes, C.B. and Buchanan, J. 1984, ‘Color preference as a function of the object described’, Bulletin of the Psychonomic Society, Vol. 22, September, pp. 423-425.
27. Jaffe, L.J. 1991, ‘Impact of positioning and sex-role identity on women's responses to advertising’, Journal of Advertising Research, June-July, pp. 57-64.
28. Jaffe, L.J. and Berger, P.D. 1988, ‘Impact on purchase internet of sex-role identity and product positioning’, Psychology and Marketing, Vol. 5 No. 3, pp. 259-271.
29. Kahle, L.R. and Homer, P. 1985, ‘Androgyny and midday mastication: do real men eat quiche’? in Ed. Hirschman, E.C. and Holbrook, M.B. Eds, Advances in Consumer Research, Vol. 12, Association for Consumer Research, Ann Arbor, MI, pp. 242-246.
30. Khouw, Natalia. 1995, ‘The meaning of color for gender’, available at: www.colormatters.com-khouw.html accessed 21 April 2003.
31. Kim, J., Allen, C.T. and Kardes, F.R. 1996, ‘An investigation of the mediational mechanisms underlying attitudinal conditioning’, Journal of Marketing Research, Vol. 33, August, pp. 318-328.
32. Kim, J., Lim, J.S. and Bhargava, M. 1998, ‘The role of affect in attitude formation: a classical conditioning approach’, Journal of the Academy of Marketing Science, Vol. 26 No. 2, pp. 143-152.
33. Kring, A.M. and Gordon, A.H. 1998, ‘Sex differences in emotion: expression, experience, and physiology’, Journal of Personality and Social Psychology, March, pp. 686-703.
34. Lane, R. 1991, ‘Does orange mean cheap?’ Forbes, Vol. 148, December, pp. 144-147.
35. Mathieson, K. 1991, ‘Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior’, Information System Research, Vol. 2, pp. 173-191.
36. Mazur, J.E. 1990, Learning and Behavior, Prentice-Hall, Englewood Cliffs, NJ.
37. Mundell, H. 1993, ‘How the color mafia choose your clothes’, American Demographics, November, pp. 21-23.
38. Ndubisi, N.O. 2003, ‘Women entrepreneurs and IT usage: the impact of traits’, Journal of Business in Developing Nations, Vol. 7, pp. 111-147.
39. Ndubisi, N.O. 2004, ‘Factors influencing E-learning adoption intention: examining the determinant structure of the decomposed theory of planned behaviour constructs’, HERDSA International Conference Proceeding, Miri, Vol. 27, pp. 253-262.
40. Ndubisi, N.O. and Funk, D. 2004, ‘The moderation effect of gender in the relationship between colour dimensions and car choice’, AIMS Conference Proceeding, India, December 28-31, pp. 466-73.
41. Ndubisi, N.O., Gupta, O.K. and Ndubisi, G.C. 2004, ‘The moguls’ model of computing: integrating the moderating impact of users’ persona into the technology acceptance model’, Journal of Global Information Technology Management, Vol. 8 No. 1, pp. 27-47.
42. Pantone 1992, Pantone Color Preferences Study, Pantone Inc.
43. Powell, M. and Ansic, D. 1997, ‘Gender differences in risk behavioral in financial decision-making: an experimental analysis’, Journal of Economic Psychology, Vol. 18, pp. 605-628.
44. Scanlon, B. 1985, ‘Race differences in selection of cheese color’, Perceptual and Motor Skills, Vol. 61, pp. 314.
45. Shimp, T.A. 1991, ‘Neo-Pavlovian conditioning and its implications for consumer theory and research’, in Ed. Robertson, T.S. and Ed. Kassarjian, H.H. Eds Handbook of Consumer Behavior, Prentice-Hall, New York, NY.
46. Steffen, T.M. and Nystrom, P.C. 1988, ‘Problem solving by hospital managers’, Health Care Management Review, Vol. 13, pp. 25-32.
47. Stuart, E.W., Shimp, T.A. and Eagle, R.W. 1987, ‘Classical conditioning of consumer attitudes: four experiments in an advertising context’, Journal of Consumer Research, Vol. 14, December, pp. 334-351.
48. Taft, C. 1997, ‘Color meaning and context: comparisons of semantic ratings of colors on samples and objects’, Color Research and Application, Vol. 22, pp. 40-50.
49. Tannen, D. 1995, Talking from 9 to 5, William Morrow, New York, NY.
50. Tashakkori, A. 1993, ‘Gender, ethnicity, and the structure of self-esteem: an attitude theory approach’, Journal of Social Psychology, Vol. 133, pp. 479-488.
51. Taylor, S. and Todd, P.A 1995, ‘Understanding information technology usage: a test of competing models’, Information Systems Research, Vol. 6, pp. 144-176.
52. Trent, L. 1993, ‘Color can affect success of products’, Marketing News, Vol. 27, July, p. 4.
53. Triplett, T. 1995, ‘Carmakers driven by quest to find tomorrow's color’, Marketing News, Vol. 29 No. 18, August 28, pp. 38-39.
54. Vinnicombe, S. and Singh, V. 2002, ‘Sex role stereotyping and requisites of successful top managers’, Women in Management Review, Vol. 17 No. 3, pp. 120-130.
55. Walsh, L.M., Toma, R.B., Tuveson, R.V. and Sondhi, L. 1990, ‘Color preference and food choice among children’, Journal of Psychology, Vol. 124, November, pp. 645-653.
56. White-Sax, B. 2000, ‘Color complex sophisticated color choices for a diverse market’, Drug Store News, June 26.
57. Williams, S. 1996, ‘Over there: the British shopping experience’, The Independent, 15 June, Weekend Section, p. 5.
58. Wilson, J.S., Stocking, V.B. and Goldstein, D. 1994, ‘Gender differences in motivations for course selection: academically talented students in an intensive summer program’, Sex Roles, Vol. 31, pp. 349-350.
59. Worth, L.T., Smith, J. and Mackie, D.M. 1992, ‘Gender schematicity and preference for gender-typed products’, Psychology and Marketing, Vol. 9 No. 1, pp. 17-30.
60. Hirschman, E. 1990, ‘The consciousness of addition: toward a general theory of compulsive consumption’, Journal of Consumer Research, Vol. 19, September, pp. 155-179.