Laddering in the practice of marketing research: Barriers and solutions

Qualitative Market Research

Volumn 9, Issue 3, 2006, Pages 297-306

  Veludo de Oliveira, Tânia Modesto ^a,b   Ikeda, Ana Akemi ^b   Campomar, Marcos Cortez ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SÃO PAULO   (Brazil)

Author keywords

Behaviour; Interviews; Marketing theory; Research

Indexed keywords

EID: 33744783441     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750610671707     Document Type: Note

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