Electronic service quality and routes to site commitment: The case of an online film ticketing service

Journal of International Consumer Marketing

Volumn 22, Issue 3, 2010, Pages 293-307

  Siu, Noel Yee Man ^a   Zhang, Jun Feng ^a   Lam, Yim Yim ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Commitment; Customer satisfaction; E service quality; Online film ticketing; Relational benefit

Indexed keywords

EID: 77953383242     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961531003751330     Document Type: Article

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