Measuring the effectiveness of destination marketing campaigns: Comparative analysis of conversion studies

Journal of Travel Research

Volumn 49, Issue 2, 2010, Pages 179-190

  Pratt, Stephen ^a   McCabe, Scott ^b   Cortes Jimenez, Isabel ^b   Blake, Adam ^c  

^a UNIVERSITY OF THE SOUTH PACIFIC   (Fiji)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^c BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Conversion methodology; Destination marketing evaluation; Domestic tourism; United Kingdom

Indexed keywords

COMPARATIVE STUDY; EXPENDITURE; MARKETING; TOURISM MARKET; TOURIST DESTINATION;

UNITED KINGDOM;

EID: 77953169748     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287509336471     Document Type: Article

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