An Internet conversion study of www.arkansas.com - A state tourism website

Journal of Vacation Marketing

Volumn 7, Issue 3, 2001, Pages 268-274

  McLemore, Charles ^a   Mitchell, Nancy ^a  

^a Arkansas Department of Parks and Tourism   (United States)

Author keywords

advertising; conversion study; Internet; online traveller; tourism; website

Indexed keywords

EID: 77953174523     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670100700307     Document Type: Article

References (1)

1. Travelers' Use of the Internet. Washington, DC: TIA; 1999.