Effects of destination advertising on financial returns—a comparative analysis of two inquiring methods

Journal of Hospitality Financial Management

Volumn 6, Issue 1, 1998, Pages 61-73

  Cai, Liping A ^a  

^a NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644481687     PISSN: 10913211     EISSN: None     Source Type: Journal    
DOI: 10.1080/10913211.1998.10653706     Document Type: Article

References (17)

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