State-funded tourism marketing: The effectiveness of state travel guides for the college market

Journal of Travel and Tourism Marketing

Volumn 20, Issue 2, 2006, Pages 31-49

  Shields, Peggy O ^a  

^a UNIVERSITY OF SOUTHERN INDIANA   (United States)

Author keywords

College travelers; State advertising; Tourism promotions; Travel guides

Indexed keywords

EID: 33751239477     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v20n02_03     Document Type: Article

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